More Seniors Seek Adventure Activities

The so-called experiential marketplace is seeing a surge in older consumers interested in adventure activities, such as wing-walking, biking tours, and global travel – a trend senior living communities may want to tap.
The New York Times reports on a new George Washington University study, which shows that the “the so-called experiential marketplace – sensation, education, [...]

Tune in Tonight for a Live (and Lively) Discussion on Senior Living

Tonight, BlogTalkRadio welcomes Jayne Sallerson, senior vice president of marketing for Seattle-based Emeritus Senior Living. Sallerson will participate in a discussion on financial options in assisted living. She also participated in a BlogTalkRadio show last month on the changing face of assisted living. Listen to that broadcast and be sure to tune in tonight.
Live broadcast: 7/1/09, 7:00 pm ET
Host: Patricia Grace
Call-in number: [...]

Are Your Residents Social?

There’s been chatter about a report in yesterday’s ALFA Update (e-newsletter); it says residents are tapping social networking sites like Facebook, MySpace, and Eons, a site that caters to boomers and seniors. Research shows that the number of older Americans visiting social networking sites is growing at an impressive clip, and experts say online networks [...]