Survey Says: More Than 9 in 10 Businesses Will Invest in Social Media

Posted on | October 15, 2009 | 1 Comment

According to a recent report published by eWeek.com: A survey of 400 companies found that 94 percent of enterprises plan to maintain or increase their investment in enterprise social media tools such as blogs, wikis, and microblogging tools.
The Assisted Living Federation of America (ALFA) is part of the Twitter universe, and has garnered hundreds of followers.

The Assisted Living Federation of America (ALFA) is part of the Twitter universe, and has garnered hundreds of followers.

 

Does your company have a blog? (Comment and post a link to it!) Is your company on Facebook? Twitter?

The latest issue of Assisted Living Executive reports on a study by Altimeter Group, which found that companies with the greatest social media involvement increased their revenues by an average of 18 percent over a 12-month period. Those companies with very little social media involvement experienced a 6 percent sales drop during hte same period. According to MediaPostNews, companies were scored based on their level of interaction accross 10 social media channels, including blogs, Facebook, Twitter, and wikis.

Is your company social?

Category: ALFA 2.0, Growth Strategies, Operational Excellence
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Comments

One Response to “Survey Says: More Than 9 in 10 Businesses Will Invest in Social Media”

  1. Ben Wells
    October 21st, 2009 @ 7:01 am

    Yes our company has been using social media sites ( facebook and twitter) for several months now). Although the demographic we market too (50+ adult child and prospective resident) are not as likely to use these sites as much, we see growth and statistics telling us that all businesses using social media are showing 18% sales growth. If I saw 1% growth in senior housing I would be estatic. Plus this is a free source of advertising, could only be benefical.

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    ALFA Re:source is the go-to location to learn more about ALFA and the senior living industry. ALFA is the only professional association exclusively dedicated to companies operating professionally managed assisted living communities for seniors. With over 500 large and small company members nationwide, ALFA serves as the voice of senior living, continually "raises the bar" for operational excellence, and advocates on behalf of our members and the seniors they serve.


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