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	<title>ALFA Re:source</title>
	<link>http://alfa-resource.org</link>
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		<title>Most Americans Predict Alzheimer’s Cure in Their Lifetimes</title>
		<description>Fifty-four percent of Americans believe researchers will find a cure for Alzheimer’s disease in their lifetimes, according to a recent CBS News report, which also examines the latest clinical trials underway and Medicare costs associated with treating individuals with Alzheimer’s.


Watch CBS News Videos Online

Caring for individuals with Alzheimer’s disease triples ...</description>
		<link>http://alfa-resource.org/most-americans-predict-alzheimer%e2%80%99s-cure-in-their-lifetimes/2010/03/</link>
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		<title>Senior Living Advocates Storm Capitol Hill in Biggest ALFA Fly-In Event Ever</title>
		<description>More than 120 ALFA members and senior living advocates from across the nation - from New York to California - left an impressive footprint on Capitol Hill last week with the largest single advocacy event ever held by the Assisted Living Federation of America.

Participants raised awareness of assisted living as ...</description>
		<link>http://alfa-resource.org/senior-living-advocates-storm-capitol-hill-in-biggest-alfa-fly-in-event-ever/2010/02/</link>
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		<title>Caring for Seniors&#8217; Mental Health</title>
		<description>Even the healthiest, most engaged senior living residents may suffer from bouts of depression—particularly if they’ve recently experienced the loss of a friend.  

There are several effective strategies caregivers and family members should use in these situations, experts say, including consultation with a geriatric psychiatrist. However, like many medical fields, there ...</description>
		<link>http://alfa-resource.org/caring-for-seniors-mental-health/2010/02/</link>
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		<title>Teaching the Press a Lesson</title>
		<description>Senior living executives, residents, family members, and advocates of senior living everywhere are singing the praises of Bob Elmer, administrator of The Elms Assisted Living community in Westerly, Rhode Island. Elmer recently had issue with an article in his local newspaper. Like many members of the press with little experience in the ...</description>
		<link>http://alfa-resource.org/teaching-the-press-a-lesson/2010/01/</link>
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		<title>New York&#8217;s Center for Living Has Celebrity Support</title>
		<description>Seniors in and around New York now have access to the Martha Stewart Center for Living. The lifestyle empress and celebrity financed the center, part of Mount Sinai Medical Center, in honor of her late mother. 

In an interview with CNN.com’s Alina Cho, Stewart – whose mother, also named Martha, ...</description>
		<link>http://alfa-resource.org/new-yorks-center-for-living-has-celebrity-support/2010/01/</link>
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		<title>More Seniors Seek Adventure Activities</title>
		<description>The so-called experiential marketplace is seeing a surge in older consumers interested in adventure activities, such as wing-walking, biking tours, and global travel – a trend senior living communities may want to tap.

The New York Times reports on a new George Washington University study, which shows that the “the so-called ...</description>
		<link>http://alfa-resource.org/more-seniors-seek-adventure-activities/2010/01/</link>
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		<title>Getting a Smart Start in 2010</title>
		<description>There are two specific goals smart senior living companies can capitalize on in 2010 - maximizing assisted living occupancy and streamlining operational expenses. The latest issue of Assisted Living Executive magazine features an industry expert who takes a close look at how accomplishing those goals can help make high-quality resident-focused ...</description>
		<link>http://alfa-resource.org/smart-start-in-2010/2010/01/</link>
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		<title>ALFA Award Nominations Deadline Draws Near</title>
		<description>Just one more week until the January 15 deadline for the ALFA Heroes and Best of the Best Awards programs. These awards programs and the recognition they bring to deserving senior living companies and staff do so much more than give credit where credit is due. They help to advance ...</description>
		<link>http://alfa-resource.org/alfa-award-nominations-deadline-draws-near/2010/01/</link>
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		<title>New Year, New Challenges,Cutting-Edge Solutions</title>
		<description>As senior living providers throughout the country begin their 2010 operations, it's certain that they'll be met with new opportunities and challenges. ALFA will continue to provide the strategic solutions to those challenges through a bevy of resources, including its publications and tool kits, advocacy efforts, recognition programs, social media ...</description>
		<link>http://alfa-resource.org/new-year-new-challenges-new-solutions/2009/12/</link>
			</item>
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		<title>Health-Care Bill Secures Senate Vote</title>
		<description>The Senate moved the health-care bill closer to passage by approving it with a 60-40 vote on Saturday. The $871 billion package had to overcome a Republican filibuster and Democratic holdouts.

"This is major reform," White House senior political adviser David Axelrod said Sunday on NBC's “Meet the Press.” "It's not ...</description>
		<link>http://alfa-resource.org/health-care-bill-secures-senate-vote/2009/12/</link>
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