Getting a Smart Start in 2010

There are two specific goals smart senior living companies can capitalize on in 2010 – maximizing assisted living occupancy and streamlining operational expenses. The latest issue of Assisted Living Executive magazine features an industry expert who takes a close look at how accomplishing those goals can help make high-quality resident-focused care a more efficient endeavor.

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New Year, New Challenges,
Cutting-Edge Solutions

As senior living providers throughout the country begin their 2010 operations, it’s certain that they’ll be met with new opportunities and challenges. ALFA will continue to provide the strategic solutions to those challenges through a bevy of resources, including its publications and tool kits, advocacy efforts, recognition programs, social media efforts – and now, just [...]

Survey Says: More Than 9 in 10 Businesses Will Invest in Social Media

According to a recent report published by eWeek.com: A survey of 400 companies found that 94 percent of enterprises plan to maintain or increase their investment in enterprise social media tools such as blogs, wikis, and microblogging tools.
 
Does your company have a blog? (Comment and post a link to it!) Is your company on Facebook? [...]

Research Links Social Networking and Search Marketing

Are you a high-funnel searcher or a low-funnel searcher? Here’s the difference. A high-funnel searcher brings up Google, Yahoo, or Bing and searches for “coffee.” A low-funnel searcher brings up his favorite search engine and searches for “Starbucks.” As a senior living company, you want to attract all kinds of Internet searchers – but if [...]

Expanding Service Spectrum

Largely driven by the demands of an aging population—an increasing number of senior living communities offer services for residents with Alzheimer’s and cognitive impairments. It’s a strategy that’s meeting a consumer need and expanding the spectrum of typical senior living services. But those providers who have sucessfully expanded their scope of services say there’s a lot [...]

Senior Living to the Rescue

USA Today writer Kitty Bean Yancey has made national news of yet another way senior living companies are serving seniors and their families. Yancey writes about “respite stays” that welcome seniors for temporary stays, while caregivers take vacations or just take the time off they need to re-energize.
The article points out that respite stays in [...]

What Happens to Mr. Haubner Now?

There was a news story that came out of Fredericksburg, VA, on June 10, 2009, (www.fredericksburg.com) about Larry “Curly” Haubner who at 107 has outlived his savings account. Mr. Haubner had run out of money once before, in 2007, and local citizens raised $56,000 so he could stay in assisted living. Now, he has outlived [...]

Safety, Quality Fuel Assisted Living’s Popularity

This came across the news wires this morning … just-released data from the 2009 Overview of Assisted Living reports safety and quality are fueling assisted living’s popularity among residents and family members. So maybe the fact that assisted living gets such high ratings isn’t a big surprise to providers and caregivers who live it everyday – but [...]