Getting a Smart Start in 2010

There are two specific goals smart senior living companies can capitalize on in 2010 – maximizing assisted living occupancy and streamlining operational expenses. The latest issue of Assisted Living Executive magazine features an industry expert who takes a close look at how accomplishing those goals can help make high-quality resident-focused care a more efficient endeavor.

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New Year, New Challenges,
Cutting-Edge Solutions

As senior living providers throughout the country begin their 2010 operations, it’s certain that they’ll be met with new opportunities and challenges. ALFA will continue to provide the strategic solutions to those challenges through a bevy of resources, including its publications and tool kits, advocacy efforts, recognition programs, social media efforts – and now, just [...]

Health-Care Bill Secures Senate Vote

The Senate moved the health-care bill closer to passage by approving it with a 60-40 vote on Saturday. The $871 billion package had to overcome a Republican filibuster and Democratic holdouts.
“This is major reform,” White House senior political adviser David Axelrod said Sunday on NBC’s “Meet the Press.” “It’s not perfect. And over time, it [...]

Still Time to Participate in the
Senior Living Energy Survey

Now more than ever, senior care communities are struggling with higher energy costs. The U.S. Energy Information Administration forecast that electricity prices will climb an average of 9.8% in this year, due to increased costs of generating power.
To help understand energy use in senior care communities and begin to formulate strategies for energy conservation, the [...]

No Place for Union Strikes in
Senior Living

Posted by Paul Williams
Senior Director of Government Relations, ALFA
On Tuesday, the largest transportation union in Philadelphia went on strike over wage, pension, and health-care issues. As a result, thousands of citizens who rely on Philadelphia’s buses, subways, and trolleys were forced to find alternative transportation, and many were unable to do so. For many of [...]

Research Links Social Networking and Search Marketing

Are you a high-funnel searcher or a low-funnel searcher? Here’s the difference. A high-funnel searcher brings up Google, Yahoo, or Bing and searches for “coffee.” A low-funnel searcher brings up his favorite search engine and searches for “Starbucks.” As a senior living company, you want to attract all kinds of Internet searchers – but if [...]

What Happens to Mr. Haubner Now?

There was a news story that came out of Fredericksburg, VA, on June 10, 2009, (www.fredericksburg.com) about Larry “Curly” Haubner who at 107 has outlived his savings account. Mr. Haubner had run out of money once before, in 2007, and local citizens raised $56,000 so he could stay in assisted living. Now, he has outlived [...]