Building Bionic Seniors

Here’s a sneak peek at one of tomorrow’s news stories in ALFA Update. 
A wide array of scientific advances are helping people live longer lives, reports CNN.com, and now specific technologies – ranging from highly responsive and effective artificial hips and knees to senior-friendly Nintendo Wii games – may start contributing to the average U.S. life [...]

In Search of Senior Employees

The latest issue of ALFA Update features a video report from The Wall Street Journal that looks at the success behind ReServe, a nonprofit group that pays seniors an hourly stipend to put their skills to work serving their communities.
ReServe is based in New York City and serves local communities by matching area seniors and baby [...]

Needed Now: Silver Alert Support

Posted by: Maribeth Bersani – ALFA Senior VP/Public Policy
Earlier this year Congressman Lloyd Doggett from Texas introduced the Silver Alert bill – it passed the House but not the Senate. The original Senate sponsor, Mel Martinez, recently resigned so we need a new champion in the Senate and we need this person quickly.
Currently, 5 million [...]

Survey Says: More Than 9 in 10 Businesses Will Invest in Social Media

According to a recent report published by eWeek.com: A survey of 400 companies found that 94 percent of enterprises plan to maintain or increase their investment in enterprise social media tools such as blogs, wikis, and microblogging tools.
 
Does your company have a blog? (Comment and post a link to it!) Is your company on Facebook? [...]

Senior Wii Tourney – Texas-Style

They’ve billed it as the world’s largest Wii tournament for seniors, and more than 1,500 family and friends flocked to the event to cheer on their loved ones.
ALFA’s Assisted Living Executive magazine recently reported on best practices for engaging residents, including events like this Wii tournament. Read “Tools of Engagement” and tell us about your [...]

Research Links Social Networking and Search Marketing

Are you a high-funnel searcher or a low-funnel searcher? Here’s the difference. A high-funnel searcher brings up Google, Yahoo, or Bing and searches for “coffee.” A low-funnel searcher brings up his favorite search engine and searches for “Starbucks.” As a senior living company, you want to attract all kinds of Internet searchers – but if [...]

Expanding Service Spectrum

Largely driven by the demands of an aging population—an increasing number of senior living communities offer services for residents with Alzheimer’s and cognitive impairments. It’s a strategy that’s meeting a consumer need and expanding the spectrum of typical senior living services. But those providers who have sucessfully expanded their scope of services say there’s a lot [...]